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Peloton didn’t agree for their bike to be used in ‘Billions’ as the character suffers heart attack

todayJanuary 25, 2022 75

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The boujee bike company has been facing a PR disaster after two health issues appear on TV Shows with their bikes

Peloton has been the cause of two on screen characters heart attacks just weeks apart.

The bike brand was beginning to make a resurgence after widespread allegations of injuries to users caused by safety failures with the bike.

December was the start of some unfavorable product placement, with the bike being featured in the return of Sex and The City with “And Just Like That”. It caused Chris North (playing Mr Big) to die after taking part in one of their “high intensity workouts”.

The character is found slumped in the bathroom on the show.

Peloton were investigating whether to take legal action as they didn’t consent to use within the production and believed it would affect their brand image.

Peloton Billions
Image: The Obiter

Billions is also now airing on NOW across the UK. Peloton responded to the PR disaster stating that while they understand shows want to use the Peloton brand, they did not have permission to use the bike or their intellectual property.

Written by: George Icke - Reporter

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